They haven't announced it yet, but Juicy Couture will launch a men's fragrance later this year to compliment their women's scent. The interesting thing is this: We hear when the company asked Chandler Burr, the "nose" of the New York Times, what he thought about the men's perfume, he told them that fragrance is becoming increasingly unisex, and labeling it as a men's or women's product could limit their audience. Besides the lasting impact of CK One, a unisex fragrance that almost everyone wore in high school, there's also a curious trend happening downtown: girls are wearing men's perfume, and vice versa. We remember last summer, when Burberry Brit had a shortage because of this phenomenon. A certain rock band wore the woman's fragrance all over TRL, and all over town, prompting their skinny jean fans to do the same. In retaliation, the girl friends (not girlfriends) of the band wore Burberry Touch, a men's fragrance they thought was sexier than anything offered for women. Juicy, are you listening?
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