Several weeks ago, WWD had an article about Project Runway alum Emmett McCarthy, who was expanding his business after opening a Nolita boutique last year. Meanwhile, another Project Runway castoff - Alison Kelly - just debuted her first full collection at ShopBop. It's not amazing, but some of the dresses are definitely what a girl wants, and of all the Project Runway contestants, Fashionista's money goes on her. Why? Because she gained a steady following of Internet fans during the show; she kept her integrity along with her talent (unlike fellow contestants like Laura Bennett, whose great designs drowned in her Cruella DeVille persona); and she is her customer - a cool girl in New York who likes to go out, but not necessarily to go all out. Also, frankly, she's really pretty, and that never hurt anyone, though we're confident we'd feel the same way about her dresses regardless of how she looks in them (which is great, great, great). See her full line here.