Women's Wear Daily reports that Chloe Sevigny is the new face of Chloe fragrances. The actress has previous modeling experience as the face of M.A.C Viva Glam, the muse for Imitation of Christ, and the roller skating babe who preceded Kate Moss in those cute / totally weird ads for Chic Blesk Krasota. She also modeled for us with Liz Goldwyn at the Benjamin Cho show this Fall (and there's the photo at left)! We think Chloe is a perfect fit for Chloe, and we're also having huge fun thinking of more brand synergies. Like... Reese Witherspoon is obviously a Nina Ricci hit, but wouldn't it be more fun if Christina Ricci wore Nina Ricci? And if model Erin Heatherton became the face of Erin Featherston? You guys are awfully good at these games... who else should go together?