We were shocked and awed at this article from Jezebel, where the girls sew old tags from designer clothes into new pieces from Target and Club Monaco, then try to sell them to vintage shops in New York City. Of particular horror was how Tokio 7 - a store we always window-shop on the way home from the gym - shelled out $90 for a Club Monaco jacket with a Richard Tyler label. Eek. The whole thing reminded me of my intern days, when I was given stacks of photos with dresses from Calvin Klein, Prada, and some smaller designers like Strenesse and Sportmax. My task was to "re-credit" the clothes as Esprit, Gap, etc., since those were the big advertisers and we needed to appease them. If there was a black dress in one the photos from the shoot, I had to flip through books of black dresses from the advertisers and find a close match. I was a little shocked, until the fashion director of our magazine asked me, "You know this is all just a game, don't you?" I didn't, but I suspected. As for vintage shopping, I guess this is just more proof that you should buy what you love and not what you label - though if I ever find a dress with a sewn-in Chloe tag, I'll cry.
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