Jane magazine is getting its own reality show, called "The Fashionista Diaries." We have nothing to do with it, but Seventh House PR and Flirt Cosmetics do. The show's plot revolves around six fashion assistants - two in public relations, two in beauty, and two in magazines - as they scramble to fill their bosses every demand, appear non-threatening to other 20-somethings in their cubicle, and look hot doing it. The show premiers this July on SoapNet, the network best known for showing insatiable reruns of 90210. Jane has been gaining readers and revenue since editor Brandon Holley took the reigns last year, but this show is clearly a move to make it even bigger - especially since Teen Vogue's numbers jumped so drastically after The Hills. The show is produced by Go Go Luckey, the team behind Laguna Beach. We hope Whitney Port makes a cameo, though with her All-American smile and trust fund wardrobe, she's not exactly "So Jane"...
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As Project Runway Stalls, Another Fashion Reality Show
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