The Wall Street Journal reports today that Liz Claiborne can't make money. Why do you care? Because Tim Gunn is the new L.C. chair, and it's now his job to "make it work" - and make profits double. Can Tim turn around the apparel giant? Sure, but his initial plans for the business are a little queasy. According to the Journal, "the story also plans to shift its focus toward what it deems under-served niches of the market, such as teenagers and young men, rather than focusing on the broad market of baby-boomer women. " That means more hype for Juicy Couture, arguably Liz Claiborne's most successful brand. It also means the designs at Liz Claiborne's other big brands, Kate Spade and C&C California, might start skewing younger. Can you handle a pink terrycloth handbag or a pair of shorts that say SPADE on the butt?
Juicy Couture, Kate Spade, and Lucky Brand are Selling Stocks on Facebook--Will Other Brands Follow Suit?
You can now do a lot more than just 'like' a brand on Facebook. Starting today, you can buy their stock. The parent company of Juicy Couture, Kate Spade, Jack Spade, and Lucky Brand, Fifth & Pacific Cos (formerly Liz Claiborne) just launched a new initiative--the first of it's kind--that allows customers and fans to buy stocks in the company directly from their brands' Facebook pages, the Boston Herald is reporting. And you don't need to be a millionaire or financial wiz to get in on the action either--Stocks can be purchased fee-free with just a few clicks of the mouse for as little as $10. Customers can also set up payments in pre-set monthly increments of $10, $25 or $50 with a debit card, and for those with a little more money in their pockets, one-time investments of up to $2,500 will be allowed.