The Wall Street Journal reports today that Liz Claiborne can't make money. Why do you care? Because Tim Gunn is the new L.C. chair, and it's now his job to "make it work" - and make profits double. Can Tim turn around the apparel giant? Sure, but his initial plans for the business are a little queasy. According to the Journal, "the story also plans to shift its focus toward what it deems under-served niches of the market, such as teenagers and young men, rather than focusing on the broad market of baby-boomer women. " That means more hype for Juicy Couture, arguably Liz Claiborne's most successful brand. It also means the designs at Liz Claiborne's other big brands, Kate Spade and C&C California, might start skewing younger. Can you handle a pink terrycloth handbag or a pair of shorts that say SPADE on the butt?
Juicy Couture Hires American Eagle's Head Designer
If you love Juicy Couture's velour track suits--no judging, we promise--but find $196 price tag a bit jarring, good news: Liz Claiborne, the company that now owns Juicy Couture and kicked out founders Gela Nash-Taylor and Pamela Skaist-Levy about a year ago, has hired American Eagle's chief design officer LeAnn Nealz to head up the brand, reports WWD. It can be deduced that her role will not only be to update the brand's image, but also to make it even more mass than it already is. Which hopefully means slightly lower prices.