Cartier's new LoveCharity bracelets cost about $500, but fashion editors and ad buyers got them for free at last night's jewelry bash. Held at the "Cartier Mansion" - a very fancy name for their store - the party boasted "celebrity designers" like Rihanna and Faith Hill wearing their expensive accessory, which is basically a colored silk cord bound by a gold rivet. Regular customers buying the bracelets get to choose their charity - Julianne Moore's goes to tuberculosis research, Djimon Hounsou's aids children in poverty, etc. - and then $100 of their $500 buy goes to the designated foundation. Last night was a little different - instead of credit cards, the fashion folk whipped out their IDs and were meticulously crossed and double crossed off a list before getting their hands on the tinkly bracelet. Woe to the certain magazine cutie who asked if he could have an extra gift!
Cartier Launches Its Latest Love Collection With a Fancy Dinner
Cartier’s Love bracelet is sort of the Birkin bag of jewelry. It's a fashion industry favorite, but also one of the brand’s biggest commercial successes. And it’s secured a place on the wrists of everyone from the Kardashians to the Roitfelds. So, naturally, if the Love’s simple design and symbolic message are so widely appealing, why should Cartier stop with the bracelet? Thankfully, they haven’t. Cartier’s been reincarnating the Love design since its genesis in 1969, in necklaces, earrings, rings, and new materials. “Strong design allows for evolution,” Pierre Raniero, Cartier's Director of Image, Style, and Heritage explained last night at a dinner to preview the new Love offerings.