Sometimes, commercials are so good, you forget they need something from you. Such is the case with Club Monaco's latest promotion, which puts a clip of Peter Lindbergh up on YouTube. As one of the biggest commercial photographers today, Lindbergh describes how he approaches a campaign, what makes fashion photography different from his other snaps, and how you convince a model not be scared. If you can get past the cheesy background music, it's definitely worth watching - Especially when you remember that the guy in the campaign is Orlando Bloom's replacement for Kate Bosworth. The pants are cute, too.