We heard something fun from designer Claude Morais at Ruffian last night: Their smoke gray trench coat for Fall hasn't even hit stores yet, but they've already sold out of its inventory twice. Why? "It was Chanel," says Claude - the model, not the label. "She wore that coat down our runway, and poof, it was gone. Chanel worked that coat so that everybody wanted it! We love her." In fairness to the coat, it was gorgeous and gorgeously made, but still... We hear Ruffian aren't the only ones who've realized that when Chanel wears an outfit, its demand goes zoom.