We are super excited about Of a Kind, a new fashion site that launched today, which seamlessly blends retail and editorial content in a way that we've never seen before. What we think makes Of a Kind really amazing is that the product is comprised solely of limited-edition one-offs exclusive to the site (Very limited edition--like 30 units). And, they make a point of featuring emerging designers, allowing accompanying exclusive editorial content to introduce shoppers to new brands. They're also the first shopping site on Tumblr.
For their initial sale, Mandy Coon created a special version of her adorable bunny bag.
We'll let the site's founders Claire and Erica tell you more. Thankfully, despite launch day nerves and sleep deprivation, they answered all of our questions.
Fashionista: What is the main idea behind Of a Kind and why is it unique?