How do you pronounce Gareth Pugh, anyway? You asked and Faran answered (Pugh is said like pew), and then we thought - designers are difficult, and maybe we need a cheat sheet - or else face the fate that Faran once witnessed, when a fashion director heard a potential assistant say "Ralph Lauren" and never asked them back. For designers with French names, remember that in Francais you say "er" as "ay" so: Gaulti-ay is a couturi-ay. In French you don't pronounce the "s" at the end of a word, so Comme des Garcons is com day gar-sohn, Yves is Eve, Hermes is air-maze (you don't say the first h at the beginning of a French word), and Rochas was Ro-sha. And: Abaete is ah-bye-ah-tay. It's Caro-leena Herrera, not Caro-lie-na Herrara. Nicolas Ghesquiere is Ni-co-la Guess-key-air Givenchy is jhee-von-shee Ralph Lauren, like the girl's name! Monique Lhuillier is Monique L'oo-li-ay Christian Louboutin is Christian (with a light n) Loo-boo-tahn Marchesa is Mar-kay-sa, Moschino is Mo-ski-no, not moschino like the cherry Dries van Noten is pronounced Dree-s Raf Simons is Raff See-mon Hedi Slimane is Eddy Sli-mahn Olivier Theyskens is Olivi-ay Tay-skins Now: can anyone who speaks Japanese tell me how to say Rei Kawakubo? Thanks. --ANNA FIELDING GRIGGS
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