Today's WWD has one report so exciting, it made us buy five copies of the paper: They've heard Kate Winslet could be the new face of L'Oreal. Kate's one of the few famous faces that hasn't been snatched by some sort of campaign, and as our favorite actress ever, we're thrilled with the choice. Still, the rumor brings up an interesting question: Is makeup is going the way of magazine covers, and yielding completely to the celebrity market? Consider next season's lineup, when Drew Barrymore becomes the face of Cover Girl, Eva Green takes her place at Dior Beaute, and Reese Witherspoon may pair with Estee Lauder (and possibly outshine the model Hilary Rhoda, whose campaign for the brand was announced in February, but now seems stalled). M.A,C's Viva Glam is their most visible campaign, and it's always done by pop stars, and Almay has Lauren Conrad and Jennifer Hudson on their roster. And when Daria's snowboarding movie comes out in winter, Lancome's face will be a model-slash-actress. Are celebrities better for makeup brands? And who else should take a beauty campaign?