Pete Doherty's first high fashion campaign is this Fall, for Roberto Cavalli. While WWD reports on its "Wild Wild West" theme, there are some other observations to be made... *The narrow cowboy hat worn by Pete will most certainly catch light with the kids in London and LA, who are tired of their fedoras but won't start washing their hair, which would negate the need for a hat altogether. *Pete is wearing a lot of mascara, achieving a "pretty boy" effect we've never really associated with him. We can see Pete Wentz swapping this look with his infamous "guyliner;" thousands of Spin fans will follow. Could hipsters grab Maybelline Great Lash with the same readiness that they grab vodka sodas? And wait... what guy wears Roberto Cavalli?