We've had our eye on the online clothing store ASOS since it was crowned Britain's fastest growing fashion business. After all, if Net-A-Porter and TopShop can realize they should be selling to America, it's only a matter of time before we get our own ASOS shop. So last week, we learned that ASOS stands for "As Seen On Stars." And this week, we learned the website takes designer clothes - "as seen on stars" - and copies them completely! The latest: Miu Miu's metallic patchwork bag (left), which gets renamed the Keira bag and sold for about $40. The ironies: *$40 is still more than Keira paid for her free Miu Miu tote. *Miu Miu's bag only works because it looks tacky but costs hundreds - in the weird world of fashion, that tension makes it cool. A cheap-looking bag that's actually sold cheap, like the one on Asos? Probably not.
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