Confession: I get a lot of skincare stuff for free. It is usually expensive, European, and smelling a little like medicine and a little like ice. And while I've never had particularly icky skin, I never felt glowy and amazing either. Until I ran out of the costly stuff, and got some facial scrub from The Body Shop - for $12. And suddenly, my skin was movie-star amazing, to the point where even guys took notice. I told one of them last night about my cheap skin scrub from the mall, and he said, "Well, it's a mass brand for a reason - millions of girls wouldn't use it if it didn't work!" Which leads me to wonder if most makeup isn't really an Occam's Razor of an issue - the simplest answer is usually true, and the reason big brands are popular is because more people buy them / like them / want them. But does this mean my Wet 'n Wild lip gloss is just as good as Stila?