Helena Christensen is one of our favorite faces, so we were thrilled when Monsoon announced her as the new face of their eco fashion range - even though Monsoon is only sold in Great Britain. Meanwhile, UK chain store New Look unveils its upcoming organic collection, which will be modeled by Fearne Cotton, a London TV presenter. What does this mean for American girls? Nothing - yet. But pop culture trends often trickle from the UK to the US - American Idol, text messaging, and fast fashion are good examples. So next season, if Selma Blair models a new brand of eco-friendly jeans from Gap... just don't say we didn't warn you.