Hilary Rhoda's ads for Estee Lauder finally hit magazines. The Maryland native looks gorgeous in the campaign, but we wish she was used in a fresher way - after all, if Estee Lauder is going after a new group of younger, cooler customers, they might want to revamp their marketing and not just their faces. But maybe Estee Lauder is going for a specific kind of teenager - the one who worships Teen Vogue and its ultimate poster child, Bee Shaffer. The daughter of Anna Wintour is a student at Columbia University and a pro at shiny hair - but she's also a more poised double for Ms. Rhoda. Coincidence? Or something more?
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Hilary Rhoda to Women: Are More Editorials in Store for the Super?
We're always curious as to why we don't see Hilary Rhoda in more magazines. Maybe it's because she's so rich that she doesn't have to do editorials? Maybe it's because she doesn't like doing them? Maybe it's because her All-American looks don't work in high fashion? Yes, we realize that final suggestion is preposterous. But Rhoda's card for her new New York agency, Women, is more directional than anything we've seen her do recently. And that's not saying much. We're wondering if the move from IMG--best known for repping commercial models like Tyra Banks--means that Ms. Estee Lauder is looking to book some Love editorials.