Fergie may love Seven Jeans and True Religion, but soon she'll name drop the Candie's brand into her songs - for almost $4 million. The Times UK reports the singer has accepted an offer from the teenybopper company to integrate their products into her songs. The move is a first in commercial music, although hip hop artists have been name dropping their favorite brands into songs for years - and though it was never overtly sponsored, it did help the singers get discounts at their favorite stores (I remember during Fashion Week two seasons ago, Missy Elliott actually told me so). If the plan is successful, you can expect other artists to follow suit - especially since music sales keep declining. But will we still love Gwen Stefani if she's singing about Le Sportsac? And will there be anything left in popular culture that isn't, essentially, a commercial?
The Thierry Mugler Conundrum: Who Will Be Creative Director?
The Tierry Mugler label, revived in 2008, is rumored to be shopping for a new creative director. The status of current artistic director Rosemary Rodriguez is unknown. WWD reports that Gareth Pugh is the front-runner for the position, which is understandable and probably true. Pugh's dramatic silhouettes and unconventional designs reject the traditional conception of ready-to-wear and flirt with the idea of fashion as art, much like Mugler did in the late '70s and '80s. Pugh is also a responsible choice since he is only 29 years old, the perfect age for a position that Mugler's owners will expect him to fill for at least ten to fifteen years.