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Seven for All Momkind?

Seven For All Mankind announced their new spokesgirl today, and it's Estee Lauder star Carolyn Murphy. She's certainly beautiful, but we think it's a

Seven For All Mankind announced their new spokesgirl today, and it's Estee Lauder star Carolyn Murphy. She's certainly beautiful, but we think it's a little ironic that Estee Lauder is trying hard to get hip, while Seven seems to realize its new place as a "cool mom" staple, and hired an older face to match. Note how Seven jeans have stayed familiar to their trademark cuts, while forward-fueled jeans like Made in Heaven and Habitual bend with trends (note their new high waists and wide legs for Fall). If Seven clings to their bootcut and butt-boosting shapes for another few years, they may change the look of "mom jeans" as we know them - but they might lose what's left of their youth base in the process... Because really, when was the last time you bought Sevens?

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