We get Sarah Silverman and Selma Blair in Gap photos; London gets Coco Rocha and Elettra Wiedemann. While you ponder the fashion injustices of American ads, check out this new campaign running in British fall magazines - and previewing in the Times UK, where James Collard declares the brand to have a "more fashion forward twist" than in America. Behold the power of Marie Amelie Sauve, Balenciaga's creative babe who agreed to consult for Gap this fall. She followed a brief (but unconfirmed, but we have two sources - one British, one American, who've assured us she was, but whatever...) stint by Phoebe Philo at the brand. Marie-Amelie brings major heft - besides scoring Ms. Rocha for the campaign, she's also got a coup with Lady Amanda Harlech, the official Chanel muse who's gamely posing in a Gap trench coat. We wonder if Karl owns the same one in black. Meanwhile in America, The Gap gives us Patrick Robinson, the former Paco Rabanne designer who recently stinted at Target. He may not give us jodhpurs (see post below), but hopefully he'll give us Coco... or Lily Cole, if we're really lucky.