There's no shortage of luxury labels diffusing: McQ, See by Chloe, Libertine for Target, Vera Wang at Kohl's... But slowly we're seeing mass labels who want to trade up. Forever 21 announced their prestige line this spring, but you weren't crazy about it - probably because the clothes were awful. H&M also has a luxe line that's only available in Europe. Now J. Crew gets on board, announcing their own upmarket label, called J. Crew Collection. Prices range from $225 (for a babydoll dress) to over $1000 (for an evening gown). The clothes will be sold in a separate store on the Upper East Side, though you can already buy a few pieces online (but they're not marked J. Crew Collection). If any mass brand can pull this off, we think it might be J. Crew - their affluent image and dabbles in bridal wear, suiting, and cashmere already give the label luxe touches. Still, we have to ask what every suburban mom has already wondered: Isn't J.Crew too expensive already?
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