Pucci announced today that it's got a new partner: Seven for All Mankind. The denim brand of suburban charmers will produce a jean line for Pucci, with the company's trademark swirls on the back pockets and curve-hugging cuts to fit the Italian jet set. The pants - and it's just pants, at least for now - come in sherbert colors, and shine slightly when photographed. But despite the '90s flashback in their shape and sheen, the move could actually get label-obsessed girls to propel Pucci (and Seven) into the Juicy Couture generation. By fusing a modern label with an old-school designer, the companies might have made the perfect product: Jeans that look normal, but come with a high status label. But with prestige comes price, and this one is huge: The Seven / Pucci jeans will cost $400. Is it really worth the price, or is colored denim a disposable trend best left to Urbans?
Subscribe to Our Newsletter
Exclusive: American Apparel Launches Denim Amidst Rumors of Bankruptcy
American Apparel has dominated the headlines recently for all the wrong reasons: former employees alleging that the label's founder, Dov Charney, sexually harassed them; the company recently reported a net loss of $86.3 million for 2010; today's WWD reports that "a looming April 30 deadline that could cut off its ability to borrow from banks and cover daily operating costs, which could potentially trigger a Chapter 11 bankruptcy filing." In spite of all that--and perhaps in some part because of the troubles the label is facing--American Apparel is launching denim. "Jeans are an iconic, essential part of the modern wardrobe, just like the t-shirt," Charney said in a press release announcing the launch. "No one does basics like American Apparel. We've mastered the basic t-shirt, now we're getting excited about jeans." American Apparel's denim line has been in development for a year and will be in store tomorrow (and trickling into a few stories today). The line launches with two styles for women--a high-waist tapered leg blue jean and a high-waist cuffed jean short--and plans to roll out a heavy-weight untreated men's jean for back to school. The jeans will be produced in American Apparel's LA factory, using 100% cotton 14 ounce denim which is thicker--i.e. made to be broken in. The jeans will retail for $80, and the sewing and dying process to complete a single pair of jeans uses more than 40 fair wage workers.