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When Mass Brands Attack

We've already discussed the creeping prices of mass brands, and how a Club Monaco dress at full price is the same - or possibly more - than somethin

We've already discussed the creeping prices of mass brands, and how a Club Monaco dress at full price is the same - or possibly more - than something on sale at Barneys. But even more mysterious is the new trend of handbags from the mall that cost almost $300. The bags are featured in an ELLE spread on Cheap Chic, but we'd only consider a $295 bag "cheap" if it came from the Chanel sample sale - not from J. Crew, like the one at left. In fact, if we had $300 for a handbag, we'd just buy one from Marc - and we imagine our more conservative friends (okay, and mom) would buy one from Coach. Or do mass brands really have the cache to charge designer prices?

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