We hate it when hype is deserved (so boring) but Style.com's new book is certainly worthy. Called Stylist: Interpreters of Fashion, the catalogue of Carine and Grace Coddington shows the women and men behind our favorite images, and even references some of the outrageous spreads we've tried to pox (in fact, the chilled W photos of Lara Stone, etc, writhing on the floor get somewhat explained by Alex White). Just as fun is how Style.com is promoting the book - With their own dose of Fashion Trivia! They've pulled the strangest quotes from each stylist, and thrown them up on their site. Can you play their game of he-said-she-said? We couldn't - but we'd know those images of Gwen Stefani, as created by Andrea Lieberman, from miles away.
Style.com Joins Fairchild: Will a Pay Wall Follow?
Over the past 10 years, Style.com has become the fashion industry's resource for runway images. Now, as its sister site Vogue.com expands, the property is switching teams. It was announced this morning that Style.com would leave Conde Nast Digital for the Fairchild Group, which includes WWD, WWD.com, Footwear News, conferences, Fairchild Books and trade shows. (In March, W magazine moved from Fairchild into Conde Nast's consumer group.) The switch makes sense for Style. While it's still sold as a consumer property, the industry uses its fashion show database as a library. What's more, several of Style's staffers--including executive editor Nicole Phelps and writer Meenal Mistry--hail from WWD. Publisher Gina Sanders insists that the properties will not become intertwined, but we see plenty of opportunities for cross-pollination here. It's doubtful that a pay wall will come into play, but if it did, we do believe users would pay $25 to $50 per year to access the database. Our question for you: if Style.com does put up a pay wall, would you pony up?