We've been addicted to Shopbop since high school, but we've never actually bought anything until a few weeks ago. We always wondered who could drop hundreds of dollars on a dress without actually trying it on. But when we searched Manhattan high and low for the Frye boots we desperately needed, and couldn't find them anywhere, we had to turn to the internet. That's when things got interesting: We bought the boots online. We became an official ShopBop customer. Then we got a ShopBop catalog in the mail, and we were like, "What?" Isn't an online store essentially the same thing as a catalog, but way more environmentally friendly? The thick paper booklet features the exact same images as the ones online - including the photo you all referenced a few weeks ago, when you wondered why their red head model looks like a frozen statue. We weren't sure what to do with a ShopBop leaflet. Are you really going to buy something if it's on a piece of paper versus online? --BRITT ABOUTALEB
Madewell To Launch a Catalog! Creative Director Kin Ying Lee On How It Will be Different from J.Crew's and the Evolution of the Brand
We've never been shy about our unabashed love for Madewell--so we were pretty psyched to hear that the brand is putting out a catalog, set to hit stores on August 27. Madewell's big sis J.Crew does a catalog like none other, so we were pretty confident Madewell would do a bang-up job with theirs. And they did. We got a first look at the brand's inaugural catalog a few weeks ago on Madewell's road trip to Montauk where Madewell's creative director Kin Ying Lee and J.Crew CEO Mickey Drexler were both on hand to talk about the brand to a handful of editors. Issue #1 of Madewell's catalog looks more like an expensive indie fashion mag--it's oversized (10x13" on matte broadsheet) and mixes editorial features with Madewell designers and brand "insiders" (think Alexa Chung) with beautiful images of the fall collection. The catalog will be quarterly, with the next issue set to drop for Holiday 2011. We got a chance to talk with Kin, a calm counter to Mickey's high energy, about Madewell's evolution, her fall favorites, and how Madewell's mag will set itself apart from imposing big sis J.Crew.