There's a roundup of hot new labels in Variety today, and the piece accidentally highlights two very big issues: 1. Celebrities are as important, if not more important, to a new designer's success as the fashion press. 2. People actually buy clothes they see on celebs - maybe the most telling quote from the article comes from Jenni Kayne, the former Olsen babysitter who says "Michelle Pfeiffer wore one of my dresses to the L.A. premiere of 'Hairspray' and it was a great branding experience... That dress ended up being one of our bestsellers. People from around the country were calling to find out about it." We'll admit this news was surprising - we like to wear outfits that nobody's ever seen, except maybe, sort of, on the runway. But it seems there's a massive pack of girls who take their cues from the red carpet and not from the catwalks, from vintage photos, from art, music, film, or from the mess of old clothes heaped up in their bedroom. It's all Page Six, all the time, and as Jenni found out, it pays. But is it fun to wear something As Seen On TV? When can you do it and look like a fashion girl, and not just a fan?
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