There's dueling articles on scent today, and they're all about what you want. WWD reports on Madonna's upcoming fragrance. Although they're careful to report it's not finalized yet, they still give five pages over to the concept of Desperately Smelling Susan - and the company behind the product, Live Nation, is convinced it'll be the biggest fragrance launch ever. Meanwhile, The International Herald Tribune asserts, "Perfume Industry to Regain Prestige." They peg their article on Coty, the brand in charge of Chloe, Marc, and Calvin scents, and insist that perfume's about to regain its exclusivity, and its high price point. What's interesting is the new Chloe fragrance is somewhat of a celebrity endeavor, too, with Chloe Sevigny serving as its face (and, we guess, it's nose). But all of this exploration really goes back to you. Do you think an expensive perfume is as necessary to style as a signature handbag? Or would you rather just smell like Gwen, Britney, or even Madonna?