Don't read the New York Magazine article about Project Runway unless you want to know what happens on the first episode... yikes!
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Lord & Taylor Is the New Project Runway Sponsor
Project Runway's getting a new retail partnership for its 10th season; but in a way, they're going back to the beginning. After six seasons of e-tail partnerships with Bluefly and then Piperlime, they're going with Lord & Taylor. As you may recall, the show’s original retail sponsor when we still watched it it was on Bravo, was another department store--Macy's. Clearly, the show is eager to go back to the old formula, and having a department store sponsor--as opposed to an e-commerce one--could be a part of that. A retail sponsorship with Project Runway means a few things, but mainly that, throughout the season, contestants (who don't have meltdowns and leave) will choose pieces from the Lord & Taylor accessory wall to complete their looks and that the winner of the contest will have their collection sold by the retailer.