Harvey Weinstein just proposed to Georgina Chapman, which should buy Marchesa another 5-10 years of press, depending on how many editors get invited to the wedding. Less cynically, the marriage could also open Marchesa up into the bridal sector - undoubtedly, she'll create her own gown, which millions of wannabe wives could covet. Meanwhile, the long-dead label Halston is simmering for a relaunch, thanks to Weinstein's recent buyout of the brand, plus his acquisitions of Rachel Zoe and Tamera Mellon as creative consultants. We've heard a lightly treading rumor that the first new pieces will break in Vogue next Spring, and buzz already brews about just how big and bananas their launch party will be (The stars! The splurges! The sequins!). And while Halston gears up, other brands watch and wait to pounce. An early indication? The recent Gucci fragrance ad, with a luscious Freja Beha restored to her long-locked look, and a brown-and-gold palette stolen from a fossil of Studio 54. Everything about the ad screams '70s luxury, and the sultry campaign evokes the fading sex that Gucci reclaimed under Tom Ford. If this is what Gucci looks like now, we can't wait to see Halston's first campaign when it's ready - Hopefully they'll transcend the disco ball vibe and push their label even further into easy, electric glamour.
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