Doutzen Kroes doesn’t just model for fashion, she also models for public service announcements. Starting next week, she will appear in a series of ad campaigns from her home county of Tytsjerksteradiel in the Dutch province of Friesland, encouraging other Frisians like herself to “Praat Mar Frysk!”— As in, “Just Speak Frisian,” not Dutch. If the campaign is successful, it might mean emerging Frisian models won't be able to gossip as fluently with Dutch girls like Lara Stone backstage. The campaign doesn’t launch until next week, but we know that it will include inflatable mouths- Doutzen is planning on taking them around the world to have her photo taken with them. Will we see them in the Tents during Fashion Week? Also: We think this video might be about the campaign, but we don't speak Frisian so we can't tell...
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"So you admit it. You think you're really pretty."
Yesterday in the office, we talked about Doutzen Kroes, and why most girls don't seem to love her the way they dig Coco, Gemma, and Stam. We decided i
No Longer Just a Pretty Face: How Social Media Has Changed the Modeling Industry
15 years ago, all a model had to do was show up and look pretty. But in today's social media-saturated world, a great pair of legs and killer cheekbones do not a supermodel make. More and more, a model's earning power is derived not only by how many shows she walked or magazines she covered, but how many Twitter followers she has, according to the AP. Name recognition has always been a powerful asset in a model's career, but whereas in the past the public mostly got to know the industry's biggest players through countless covers, campaigns, gossip columns and paparazzi photos, today's social media has enabled models to make names for themselves. Now, any business-savvy model can get her name out there--and control her brand--through Twitter, Tumblr and Facebook.