It’s that time of year again- beauty companies are repackaging their shades into giftable palettes, big and gigantic, so they can charge you $65 for eight shades of makeup you would never use all at once anyway. In theory, makeup palettes are a great idea. They keep all your makeup in one place, and they make your dressing table look really cute. But, practically speaking, they're incredibly difficult. We like to keep most of what we’re wearing with us through the day, in case we want to touch up. But since palettes are always bigger than necessary, we end up carrying around dead weight just to use that one eye shadow out of the selection of sixteen. It's so much smarter to buy individual shades to keep in a reusable organizer instead. We’ve interned at a couple magazines that actually have a ban on showcasing palettes, unless they have all new (and usable) colors, which they never do. We think makeup companies would do a lot better with customers and press to just get rid of palettes entirely, or to at least make the little pans removable so you can fit them with what you actually want (although that still wouldn't fix the problem of the case itself taking up precious real estate in our handbags.) Beauty companies, we ask you- please, stop the palettes.
Subscribe to Our Newsletter
11 New Eyeshadow Palettes For 2017 That Are Just Lovely
We promise you'll use every shade.
Our Top 10 Picks from the New Fall Makeup Collections
After Labor Day we always hope that it will miraculously be 60 degrees so that we can wear that new leather coat or sweater immediately. But summer
Watercolor Eye Shadow Is the Dreamiest Makeup Trend From New York Fashion Week So Far
The prettiest way to wear color is hazy, washed-out and intentionally imprecise.