When MTV aired "How to Dress Like the Hills", we were kind of amused but not interested enough to actually watch it. Then Gossip Girl arrived, devoted most of their site to the characters' wardrobes, and name dropped random brands into pivotal scenes. And this weekend, we saw a preview for a special episode of The Real Housewives of Orange County, detailing which brands move its fashion-forward ladies to drop their thousands. We thought we'd only want to look like characters dressed by Patricia Field. Then, like magic, our chance appeared - HBO updated its Sex and the City webpage with descriptions of almost every outfit and accessory from the show. We don't know if the shopping and TV merger is an attempt at making shows more accessible, or if networks make a profit from what are, essentially, commercials But we do know this takes TV shows that much closer to becoming infomercials with plot lines, and then what would happen to this new, great venue for selling us stuff?