When riffing on Erin Fetherston for Target, most fashion publications have fixated on the heart bags, the overdose of cute, and the very wonderful white bubble coat. But we have something different to discuss, and it's the way Erin's taken her Target collection and turned it into the biggest advertisement ever. Sure, all Target designers get a cool TV commercial (though Erin's, we thought, was the coolest), but the California native has taken it one step further: She's made all of her models wear yellow wigs with heavy bangs - just like Erin's actual hair - and she's also designed a print of her face, that lines the inside of her bags and her coats. It's also stamped on a $10 thermal t-shirt that you can buy to broadcast your Fetherston love. Will Erin's stab at branding result in higher sales of her actual, expensive brand? Hopefully - especially since we hear Target designers are paid very little - about the cost of mounting a runway show - to create their capsule collections.
Our Fourth Episode of Haute Cuisine with Erin Fetherston (and her Mom) is Coming Soon!
What’s better than holiday cooking? Doing so alongside your mother! For our fourth installment of Haute Cuisine we join designer Erin Fetherston and her mom, Barbara, who created some decadent pumpkin soup for us. Click through to check out the teaser for this very special holiday episode (coming soon!), wherein Erin and Mama Fetherston dish about Erin’s childhood, her boyfriend Gabe Saporta (of Cobra Starship fame), and all things festive!