Saks Goes Latin

Did anyone else notice the science class captions in the news Saks ads? We don't know if it's cute or weird, but Lanvin is begging for something like,
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Did anyone else notice the science class captions in the news Saks ads? We don't know if it's cute or weird, but Lanvin is begging for something like, "Grecco Floatium." Suggestions? --BRETT KANE