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Teen Vogue, Shopaholic

ShopVogue continues to sell the best of the season's advertisements, and perhaps it's a growing success with revenue. That's the only explanation we

ShopVogue continues to sell the best of the season's advertisements, and perhaps it's a growing success with revenue. That's the only explanation we can find for the new Teen Vogue Look Books, a series of click-through galleries (on a totally separate website) that encourage Teen Vogue readers to shop through their favorite magazine. The fun: The site lets you point and click on about a hundred outfits. The funny: Even though Teen Vogue is one of the most aspirational books out there, it's proffered merchandise isn't - there isn't a thing on this site that you can't buy at the suburbia mall, and most of it costs under $50. Much like a 10th grade gymnast, the site looks a bit underfed - we'll be checking back in the next few months to see how it fills out (and how quickly they can get Vera Wang Princess perfume as one of their sale items!).

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