If you were planning on using some old t-shirts as rags or just bottom-of-the-dresser-drawer fluff, you might want to hang on a couple more weeks. Starting April 13, all Barneys stores will accept all those "vintage" tees from Urban you bought when you first started school, and hand them over to Loomstate so Rogan Gregory can turn them all into a way cooler limited-edition t-shirt collection to be sold exclusively at Barneys for the holidays. Proceeds will benefit 1% for the Planet, and the whole thing is sponsored by the Sundance Channel. If it strikes you as a rip-off to return to Barneys after eight months and buy back your own old stuff (mixed with a bunch of other people's old stuff), take comfort in that you'll receive a 20% discount on the line (and on other Loomstate) for exactly fifteen days in April. And if the whole thing strikes you as a little too cool for green, you could at least show up to the kick off event at Barneys on the 22nd to be DJ'ed by, of course, Paul Sevigny.
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Loomstate's Designers Bike Ride Drunk (for the Environment!), Convinced Winona Ryder To Stop Washing Her Jeans
Just in time for Earth Day on Sunday, the fashion crowd went crunchy (well, as much as they could) last night at the charity concept store Treasure & Bond in Soho when Rogan Gregory and Scott MacKinlay Hahn of eco-fashion line Loomstate took over to debut their Loomstate 321 line. This capsule line of reversible and versatile multi-colored tees, tanks and dresses fashioned from one knit, man-made fabric Tencil will appeal to the environmentally conscious, frugal and laundry-challenged alike. One of the light, mega-layered and color-blocked dresses that Rogan Gregory showed us can be worn in eight different ways. Design partners Gregory and Hahn live and breathe by their eco-conscious beliefs--incorporating them not just in their designs but also in their daily lifestyles. “To reduce my fossil fuel footprint, I ride my bike every day and I’m as healthy as I was 20 years ago,” Gregory explained to us. “Sometimes, it’s after midnight and I’ve drank like three beers. It’s kind of like, ‘Ah, I don’t want to get on the bike.’ But you get on the bike and you can feel good about it for so many different reasons.” Wait, what?