Those shopping uptown this week may notice something cool: Giant stacks of the new ELLE Accessories magazine lining the walls and the windows. And upstairs at H.B., there's even more - All of the accessories - scarves, bangles, shades - are laid out on giant white trays with black block lettering that mirrors the ELLE Accessories layout. It's incredibly clever - you're literally shopping the magazine - and also points to the changing relationship between magazines and retailers. With recession fears and online shopping encroaching on big fashion boutiques like Henri Bendel, it seems the two establishments of women's fashion need each other more than ever. But whether it'll convince you to buy $80 bangles is another question. Personally, we'd love to see ELLE Accessories open a freestanding store of their own, curated by their editors - we'd wear anything that Kate Lanphear picked out!
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Former Elle Accessories Editors Launch Editorialist
Back in December, we caught wind of a new magazine called Editorialist scheduled to launch this spring, and learned that some Elle staffers were rumored to be involved. While we were wrong (sort of) about Kate Lanphear's involvement (she went to T), two other former Elle staffers are indeed behind it.
More Magazine Shakeups: Another Departure From Elle, and Alex White to Vogue?
Lately, the fashion industry has seemed like one big ever-revolving glass door--It feels like practically every day a new hire (or fire) is announced. The latest shakeup involves Elle's senior fashion news editor Nick Axelrod, who is leaving the womens mag to join Emily Weiss at Into the Gloss. And, from the sounds of it, we can expect the beauty website to continue making more exciting new hires. "ITG is growing and we are constantly experimenting, aiming to do something new," Weiss told us. "I've always wanted ITG to be a resource and a destination that inspires readers with beauty stories, and to really give beauty the airtime it deserves--and maybe even turn it on its head a little bit." "I think Into The Gloss is one of those sites that perfectly fuses what I love about magazines and what's so exciting about the web," Axelrod said. "I started in print and I'll always love print, but this just felt like the right next step for me. I wanted to do something entrepreneurial and with ITG, the possibilities of what we can do are endless."