Television star Alexa Chung has an interesting project in the works. It seems that Alexa's feeling major guilt over some Primark purchases and wants to do like a True Life: I Slave for 15p an Hour for Channel 4 in the UK. Alexa says that she loves "affordable fashion but I'm questioning the real price of ¬£2 T-shirts and ¬£8 dresses...I wanted to experience the reality of conditions in some of the Asian factories that supply our retailers - and it's an eye-opener." So she's setting up a sweatshop in London's Covent Garden, and making a group of fast-fashion lovers work sixty hours over five days to give them just a little taste of what it must be like to live and work in Houjie. And of course, to make every Zara shopper on the planet feel like a criminal. Obviously there are some big differences between working in a sweatshop for reality TV versus working in a sweatshop to support a family, but hey, it's a step, no?
Alexa Chung Wants to Take You Thrifting
The Sunday Styles profile of Alexa Chung didn't tell us anything we didn't already know. Well, except for two things: 1. She doesn't employ a stylist. (But we've heard that she uses Susan Joy for big events, so we're not convinced. Although she does have a better argument than Blake.) 2. She's got a new television show coming out. Thrift America will air on PBS next summer. Created by Style.com special projects editor Maya Singer, the premise takes Chung and Singer across the country, where they troll for treasures at estate sales, consignment shops and other second-hand havens. The first episode will takes place during London Fashion Week, where Chung and Singer helped Pamela Love set up a pop-up shop at Browns Focus. (Some of you surely attended the event--maybe you'll be in one of the scenes.) We think Thrift America shows plenty of promise. The great thing about airing on PBS is that Singer will be able to maintain creative control. And Chung will reach an audience that may have dismissed her as a low-brow entertainer. (Aka older, wealthy women who could care less about MTV and the Arctic Monkeys.)