Television star Alexa Chung has an interesting project in the works. It seems that Alexa's feeling major guilt over some Primark purchases and wants to do like a True Life: I Slave for 15p an Hour for Channel 4 in the UK. Alexa says that she loves "affordable fashion but I'm questioning the real price of ¬£2 T-shirts and ¬£8 dresses...I wanted to experience the reality of conditions in some of the Asian factories that supply our retailers - and it's an eye-opener." So she's setting up a sweatshop in London's Covent Garden, and making a group of fast-fashion lovers work sixty hours over five days to give them just a little taste of what it must be like to live and work in Houjie. And of course, to make every Zara shopper on the planet feel like a criminal. Obviously there are some big differences between working in a sweatshop for reality TV versus working in a sweatshop to support a family, but hey, it's a step, no?