This week, Banana Republic launched their Monogram line, which was supposed to be a little more classic but not more pricey than their trend-oriented career wear. Now, American Eagle is doing sort of the same thing. They've just launched a website called Martin + Osa, which has a bunch of I'm-grown-up-really outfits, that cost basically the same amount as actual AE. Who is this stuff for? We're guessing college kids who have their first jobs - the same college kids who were just wearing their AE Aerie tank tops to early morning lectures. We have to admit, it seems like a very smart strategy - sort of like Hilary Duff insisting her tween fans will grow with her as she does more adult roles (or ok, at least more adult photo shoots). Guess we'll see if it works... though we do wonder if it overlaps with Madewell.
Are Teens Finally Over Abercrombie and American Eagle?
The three mall brands generally held responsible for the preppy, tight-fitting, logo-tee'd uniformity plaguing teens over the past decade might finally be losing their appeal.