We've always wished Teen Vogue had an uber eco-conscious fraternal twin sister who would be the founding member of her school's Ethical Fashion Club, and tote around Naomi Klein's No Logo as her boldest accessory. Ok, so not really, but we do think BBC's new online magazine Thread. is pretty cool, and fills a void we didn't know we had. The shoots are styled entirely with clothing that fits the magazine's "Fashion Without Victim" tagline without looking extra crunchy. Everything in the magazine must be at least one of the following: - Made and traded sustainably - Made of sustainable materials - Recycled or vintage As a part of the launch, on April 22, BBC Three will also air a four-part series called Blood, Sweat and T-shirts that sends six "fashion addicts" to experience life working in India's cotton mills. We think it's an excellent idea, so here's to hoping Thread's model selection improves a bit, and that the sentiment echoes with youth across the Atlantic. Maybe next month's issue can feature Alexa Chung visiting real sweatshops in India rather than setting up her faux sweat shops in London. -- JAZZI MCGILBERT
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Girls Demonstrate Outside Teen Vogue, Demand That Mags 'Don't Compromise Their Self Esteem' By Featuring Retouched Models
It's hard to believe that a 14-year-old could actually inspire change in the fashion industry, but that's just what teenager Julia Bluhm did when she teamed up with girl-activist group SPARK Movement last April, petitioning Seventeen magazine to feature unaltered, un-retouched real girls. Seventeen EIC Anne Shoket finally responded earlier this month with a "Body Peace Treaty"--pledging to be more transparent about their photography practices and to "always feature real girls and models who are healthy" and "never change girls’ body or face shapes." Now, a ripple effect is underway. Today other members of the SPARK Movement demonstrated outside of Conde Nast to petition Teen Vogue to make similar changes.