Well, now it seems that Sasha Pivovarova isn't the only Sasha in the fashion world. This weekend, Variety ran a small but smirky story about Sacha Baron Cohen, the artist formerly known as Borat (and also Ali G, yo!), whose latest prank is playing Bruno, a flamboyantly gay fashion reporter from an unknown chiffon wonderland. According to the Hollywood trade paper, several odd incidents involving a foreign fashion writer have been written up in local crime logs and also reported by regional Associated Press bureaus. Looks like he's got everyone fooled, though it's not like he's made a trip to Fashion Week. Meanwhile, girls around the country are hoping Borat's wife, Isla Fisher, is part of this whole practical joke, and that's why she's wearing the stupidest outfit ever for her next movie, Shopaholic. Sadly, it doesn't seem to be a prank.