Friends in New York and LA send constant complaints about the cost of "keeping up," but as any 10th grader at an affluent school can tell you, it happens in the suburbs too. Witness the latest proof: A slew of new boutiques from Intermix set to open in Orlando and Charlotte - cosmopolitan, sure, but hardly places where one immediately thinks "fashion" - in fact, in both cases, our first thought is "air conditioning." So what can we learn from this? That because of the internet and fashion's pervasive "reality" on TV, more Americans in cities without visible fashion industries are getting obsessed with labels? Sure. That if you're visiting cousins in Winter Park, you can now snag a Chloe bag out of boredom? Definitely. But also this: That despite the "crashing" economy, women are still really excited to shop. This is especially odd considering a full tank of gas now costs the name as a Marc dress, but it's definitely something to notice.