Hedi Slimane doing jeans for Diesel might not be the most shocking rumor out there, but it does leave us wondering when denim lines became the new Target. Though rumors of a Slimane/Diesel collaboration have been circulating for a while, WWD sounds confident the project will materialize soon. Apparently, Diesel owner Renzo Rosso aims to court an even more exclusive customer with the new Red Collection. We hope the collection includes jeans for girls, too - and that they're not so skinny we can't wiggle our way into them. So now, Alber's at Acne, Hedi's at Deisel, and Marc's already done Wrangler - how about Luella for 18th Amendment?
Nicola Formichetti Named Artistic Director at Diesel, May Introduce Diesel Couture
In news that will surprise no one, Nicola Formichetti is officially headed to Diesel. According to a press release, the designer will serve as the brand's first artistic director and will be responsible not only for product design but marketing, communications and interior design. “I finally met somebody as crazy as I am,” said Renzo Rosso, founder of Diesel.