Looks like Matthew McConaughey and Patrick Dempsey have got some competition pushing Dolce and Avon's colognes - WWD reports that Josh Hartnett's been named the face of Armani's next fragrance, Emporio Armani Diamonds for Men. The fragrance launches worldwide in August, and Armani's already talking about a "memorable TV campaign". Can't wait to see him dancing alongside Beyonce, the face of Armani Diamonds for Women. But more pressing: Does this mean we can expect Josh front row at Armani in September?
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