Here's some unsurprising news: Right on the heels of everyone obsessing over her 4-minute film for Tod's, we find out that Gwyneth is the new official face of the Italian brand. She's replacing fellow tall, thin and blonde (remember that book?!) actress Sienna, who we thought was a rather strange choice for Tod's anyway. We hope the ads are shot in Capri, where the film short was shot, too. Maybe it's because we always picture Gwyneth from The Talented Mr. Ripley, which was shot on the island of Ischia which is right next to Capri, but she just seems so positively in place there.