J Brand, the jeans often worn by Claudia Schiffer, Kate Moss and Cindy Crawford, is launching a new denim line for those of us who don't make a living from being super thin and super tall. The line, J Brand Blue Label will consist of three styles - The Scarlett (low-rise with a cigarette or boot), The Catherine (mid-rise with a cigarette or boot), and The Monroe (mid-rise that fits looser in the hips and thighs). The jeans will have a more generous cut in the leg and contoured waistbands to fit curvier girls. Each pair is between $158 and $178, and will roll out completely by August after an exclusive launch at Bloomingdale's this July. So that makes: J Brand Blue Label, for girls who aren't stick thing, Paige Denim Petite for MK+A-sized girls, James Jeans for those looking to draw attention to their ass - is everyone that much closer to being able to find the perfect jeans? Did hell just freeze over?
Subscribe to Our Newsletter
We Are Swooning Here: J Brand Is Launching a Full Line of Sportswear
Dark skinnies, cargo Houlihans, candy-colored denim, and a favorite of Kate Middleton to boot? J Brand has given us an embarrassment of denim riches in the mere six years it’s been in existence. Can the brand conquer the contemporary ready-to-wear market? We can’t wait to find out. WWD reports today that J Brand is launching a full sportswear collection, to hit stores in spring 2012. Expect a muted color palette of black, white, grey and pale pastels; the feeling is minimal, without prints. Cropped coats, like a khaki mackintosh and a lambskin bomber, will perfectly complement the brand's jeans. Donald Oliver, the design director who’s heading up the launch, told WWD, “We just didn’t want to look at [our customer] as working or going out. It’s about building an aspirational wardrobe for our girl.” To this end, expect wax-coated cotton trousers, hand-knit sweaters, and a linen blazer with leather trim.