Just after the weekend took off, Louis Vuitton and Comme des Gar√ßons announced that they will open a joint store in Tokyo on September 4th, the day before New York Fashion Week kicks off, that will exist for just three months, similar to Comme's past guerilla store openings, except... as a collaboration with a huge luxury company that seems like the antithesis to Rei's designs. The store, which will be in the Aoyama shopping district, will be "half luxury, half raw", with a section designated for Rei's Comme for H&M designs (which will be pie-shaped and red, H&M's unofficial color) come November. In celebration of the collaboration, Rei's designed six one-off bags which she describes as "party bags", incorporating the LV monogram pattern with serious handles, meant to evoke the style of LV's bags three decades ago when they opened their first store in Tokyo. So, just to keep this straight: First, Rei's designing a bunch of LV-ish bags that'll be sold in a store that LV will sponsor, from which LVMH will take half the profits. Then, Rei will sell her H&M designs in the space, from which LVMH will take half the profits. Congratulations... LVMH?
Scroll to Continue
Subscribe to Our Newsletter
The Collaboration We Didn't See Coming: Rei Kawakubo for Hermès
Comme des Garçons' Rei Kawakubo has created two scarf collections for the heritage brand, WWD is reporting. Though, whether Hermes' signature scarf will even look like a scarf once Kawakubo is done with it remains to be seen.