First the actresses thought they should have runway shows, then came the singers, and finally - thank you, Lauren Conrad - the reality stars. Now it seems some athletes want in, too. Next week, Maria Sharapova hosts her own fashion show in London, where she'll show off her latest "lifestyle" wares: New Sony Ericsson phones. How a runway show can serve a cell is one thing, but whether a tennis star can bring fashion to the tech world - well, that's quite another. But at least the models on her runway won't be sickly skinny - Maria herself has a slamming, muscular body and we hear she's demanding the same of her other catwalk girls.