Gareth Pugh's announced that he'll show his Fall '09 collection in Paris this year, instead of his usual London stomping grounds. Pugh's been a staple member of the Brit cool kid pack for the past few seasons, but his recent ANDAM award grants him 150,000 euros, some serious backing (including Swarovski and LVMH), and a Paris show. Way back when, as an intern in a designer's London showroom, I had the gall to ask my supervisor why said designer showed in Paris while so firmly rooted in London, to which my boss responded, "Because Paris is the only place that matters. It's where the real artists show expert collections and it's where you show when you've really made it." While I think there are brilliant designers showing everywhere, there's something about Paris that makes it a designer's mecca. Pugh said, "I want longevity, of course, and I also want to be taken more seriously," which implies that while London's been nothing but good to the young, radical designer, showing in Paris is his ultimate validation.