Fact: Bloggers have been endorsing Polyvore like celebs endorse presidential candidates. But it took us a little while to jump on the bandwagon (blogwagon?) with this one. But thanks to Polyvore, now you, too, can play Rachel Zoe from the comfort of your own laptop. If you're new to the game/just bored like us, you should give it a try. Then spend all day not working, and instead mixing and matching your Net-a-Porter pipe dreams or taking your own wardrobe and pretending you have Cher Horowitz's closet (so ahead of its time). Even the offical Polyvore Blog is addictive. And retailers, take note: Polyvore is also a pretty genius marketing tool. Hot stops like Nine West have been holding contests and giving away merch to the users who create the best looks using their products. Now let's commence plotting on how to get Net-a-Porter to jump on board and give us free stuff... -- JAZZI McGILBERT
Polyvore Offers Users the Chance to Redesign A Rebecca Minkoff Classic For Her Fall Collection
With over six million users, Polyvore is the largest fashion community online. And lately, the names and prizes they've wrangled for their growing community of set-creating users has amped up their fashion cred. They recently teamed up with Kate Moss and Janie Bryant to cull them for style advice and ask them to judge set contests, and now, they've partnered with accessories designer Rebecca Minkoff, whose bags garner something of a cult following. But this latest partnership is much more than Minkoff simply offering style advice and judging a set contest. Users will actually have the chance to redesign a Minkoff classic--the Morning After Clutch--and the winning design will be featured on the runway come February, and will be produced and sold on rebeccaminkoff.com in March. The contest, which started today and ends November 29, asks users to create their own take on Minkoff's clutch using digital images of the leather, hooks, tassels, studs, zippers, straps, and applicants. Minkoff will personally select her top ten, and then users will vote on the finalists on Minkoff's facebook page from December 1-8 to select the winner. And if having your design selected and produced as part of Minkoff's fall collection wasn't prize enough, the winner will be flown to NYC to attend Minkoff's fall show, where the bag will debut.